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We believe in connections

More than a representation company, we are a sales development agency specializing in the travel industry, providing knowledge and fostering growth within the community of tourism professionals by connecting people, services, and destinations. 


Our approach ensures that each professional has access to the best practices, tools, and strategies, empowering them to deliver excellent service and exceed their clients’ expectations.

We offer integrated solutions that enhance the quality and efficiency of our partners, constantly working to elevate industry standards for the market and travel agents.

Supported by market intelligence tools, we equip travel agents with essential skills and up-to-date knowledge of industry trends.

In addition, we provide access to an exclusive network of suppliers and partners, including leading global car rental brands, luxury hotels, and breathtaking tourist destinations.



Areas of expertise and services for brands

Regional Presence

  • Over 40 years of experience building global brands
  • Offices and dedicated teams in São Paulo, Rio de Janeiro, Mexico City, and Bogotá
  • Exclusive network of global suppliers and partners
  • Ongoing relationships with travel agencies and local tour operators

Market Intelligence

  • Strategic understanding of consumer behavior and trends across Latin America
  • In-depth market research and analysis
  • Product development and sales strategy design
  • Ongoing performance monitoring and evaluation
  • Exclusive program of regular visits to travel agencies and tour operators

Commercial & Sales

  • Established client portfolio and proprietary CRM system
  • Sales missions, roadshows, and trade events
  • Training and capacity-building for teams
  • Familiarization trips (FAM trips)
  • Dedicated account team with tailored KPIs for each client

Marketing & Communications

  • Development of integrated 360° strategies
  • Creation of exclusive, results-driven campaigns
  • Communication planning and execution
  • SEO, SEM, and content marketing
  • Graphic design and production of branded materials
  • Newsletter management and social media operations

Public Relations

  • Press office and media relations
  • Content creation and brand storytelling
  • Community engagement and social media relations
  • Reputation management and crisis communication
  • Spokesperson support and media training

Operations & Support

  • Multilingual customer service center
  • Local accounts payable and receivable services
  • Budgeting and financial management
  • Procurement and vendor management
  • HR administration and payroll services

Testimonials

“Proud to have SMI represent our brands in Brazil for the global leisure market throughout the years. Their market intelligence, service focused and growth oriented team, has made us one of the preferred car rental companies for travel agencies and tour companies in the market.”

Enrique Tome

Director of International Sales
Enterprise Mobility

“SMI has been a cornerstone of our success in Latin America for many years. Their profound market expertise and robust industry connections have consistently surpassed our expectations. By combining a strategic approach with an extensive network, SMI has delivered exceptional results for SF Travel and SFO. We value the team’s professionalism, integrity, and commitment to delivering outstanding results.”

Hubertus Funke

EVP & Chief Tourism Officer
San Francisco Travel

“Working with SMI has been an incredibly enriching experience. The professionalism, commitment, and strategic vision of the company make it an essential ally in the Latin American tourism sector. For PriceTravel Holding, having SMI as a commercial partner in Mexico, representing brands such as San Francisco, has been fundamental in strengthening and expanding our business opportunities. Their personalized approach and deep market knowledge have enabled us to achieve exceptional results. For this reason, I can only express my heartfelt gratitude, and let’s continue working together to support tourism and travel!”

Celida Puente

Marketing Manager
PriceTravel Holding


We have a multidisciplinary team composed of professionals who share a deep passion for tourism and a strong commitment to excellence

Newton Vieira

Newton Vieira

CEO

Newton leads the company with a clear vision of SMI’s future, constantly seeking innovative opportunities and strategic initiatives to drive growth. He is responsible for implementing the strategies that ensure our success and market positioning.

Igor Romeu

Igor Romeu

CMO

Igor oversees SMI’s marketing, communications, public relations, and event planning. He also manages the San Francisco Travel account, working in close coordination with our teams in Brazil, Colombia, and Mexico.

Laysa Andrade

Laysa Andrade

CCO

Laysa leads SMI’s largest division—our operations team—responsible for personalized client service and internal sales. Her team is the main point of contact for travel agents, providing ongoing support via email, phone, and WhatsApp.

Luciano Peluzi

Luciano Peluzi

CTO

Luciano heads SMI’s technology and IT department. Together with his team, he develops and continuously improves our exclusive booking platforms for travel agents, enhancing efficiency for both our internal team and external partners.

Márcio Nunes

Márcio Nunes

CAO

Márcio is in charge of SMI’s administrative and financial operations, including budget management, organizational structure, and human resources. He also ensures that travel agents’ commissions are paid accurately and on time.

Marina Carvalheira

Marina Carvalheira

Corporate Culture Manager

Marina leads SMI’s newest department, focused on developing and strengthening our corporate culture. She works closely with Newton and the administrative team to ensure the well-being of all employees and to promote shared values across regions.

Nathalia Dominguez

Nathalia Dominguez

Country Director México

Nathália is the Director of SMI in Mexico, responsible for developing the portfolio products and leading the Mexican team. In addition, she oversees the sales of Design Hotels and The Costa Rica Collection in both Brazil and Mexico. She is the one who ensures a strong relationship with the leading agencies in both countries.

Rosalba Sabogal

Rosalba Sabogal

Country Director Colombia

Rosalba is the Director of SMI in Colombia, ensuring excellence in our services for Colombian agencies and operators. She is also responsible for MICE and PR for the San Francisco destination. Always connected to key industry players, she develops special projects with the trade, strengthening partnerships and expanding opportunities in the region.

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